The football brand "UMBRO", founded in the UK in 1924, will collaborate with the brand "ALAN SHIRAHAMA" by Alan Shirahama!

To mark the brand collaboration, a pop-up event will be held at MORTAR TOKYO!!

Please experience the world of this special collection which combines football culture and contemporary street style!




【Event content & schedule】
①3/28/2026 (Sat.)
UMBRO × ALAN SHIRAHAMA POPUP STORE

▼About pop-up store admission
The pop-up store on 3/28 (Sat.) is open only to those who have tickets for the photography event on 3/29 (Sun.).

②/3/29/2026 (Sun.)
ALAN SHIRAHAMA 2-shot photography event

【Location】
MORTAR TOKYO
Jinnan Building 1F / 2F, 1-33-4, Jinnan, Shibuya-ku, Tokyo
150-0041

【Event participation procedure (3 steps)】
◆STEP1: Lottery application
Please apply for the 2-shot photography event ticket lottery on the MORTAR TOKYO online store.
Only winners can participate in this event.

＜Notice＞
・You must register as a member of the MORTAR online store to purchase a ticket.
・Tickets for this event will not be shipped.
・On the event day, your winning email will be checked on your smartphone at the reception.
Please show the email screen, not a screenshot.

◆STEP2: Purchase designated product at the pop-up store
At the pop-up store on 3/28 (Sat.), please spend no less than 33,000 yen (tax included) within the "designated purchase time" corresponding to the winning photography time slot.
Customers who meet the condition will receive a participation ticket for the 2-shot photography event.
*The photography event ticket can be used as a coupon worth ¥2,000 in the pop-up store on 3/28 (Sat.).
Coupons will be handed to you at reception on 3/28 (Sat.).
*Regarding the pop-up store on 3/28 (Sat.), only those who have the photography tickets can enter.

◆STEP3: Participation in the 2-shot photography event
On 3/29 (Sun.), you can participate in the 2-shot photography event with Alan Shirahama during the winning time slot.

【Photography event schedule⇒Pop-up store product purchase schedule】
*3/29 (Sun.) Photography event schedule ⇒ 3/28 (Sat.) Pop-up store designated purchase time

[Time slot①]3/29 (Sun.) 11:00 ~ 11:30⇒
Designated purchase time: 3/28 (Sat.) 10:00 ~ 11:00

[Time slot②]3/29 (Sun.) 11:30 ~ 12:00⇒
Designated purchase time: 3/28 (Sat.) 11:00 ~ 12:00

[Time slot③]3/29 (Sun.) 13:00 ~ 13:30⇒
Designated purchase time: 3/28 (Sat.) 12:00 ~ 13:00

[Time slot④]3/29 (Sun.) 13:30 ~ 14:00⇒
Designated purchase time: 3/28 (Sat.) 13:00 ~ 14:00

[Time slot⑤]3/29 (Sun.) 14:30 ~ 15:00⇒
Designated purchase time: 3/28 (Sat.) 14:00 ~ 15:00

[Time slot⑥]3/29 (Sun.) 15:00 ~ 15:30⇒
Designated purchase time: 3/28 (Sat.) 15:00 ~ 16:00

[Time slot⑦]3/29 (Sun.) 16:00 ~ 16:30⇒
Designated purchase time: 3/28 (Sat.) 16:00 ~ 17:00

[Time slot⑧]3/29 (Sun.) 16:30 ~ 17:00⇒
Designated purchase time: 3/28 (Sat.) 17:00 ~ 18:00

[Time slot⑨]3/29 (Sun.) 17:30 ~ 18:00⇒
Designated purchase time: 3/28 (Sat.) 18:00 ~ 19:00

[Time slot⑩]3/29 (Sun.) 18:00 ~ 18:30⇒
Designated purchase time: 3/28 (Sat.) 19:00 ~ 20:00

*Depending on the time slot of the photography event, there is also a designated purchase time at the pop-up store the day before.

(Example) Customers who purchased tickets for time slot①
They can participate in the photography event between 11:00 and 11:30 on 3/29 (Sun.).
Moreover, the designated purchase time in the pop-up store will be from 10:00 to 11:00 on 3/18 (Sat.).
Therefore, please come to the store at the starting time of the time slot indicated on your ticket.
*To participate in the photography event, you need to spend no less than 33,000 yen (tax included) within the designated purchase time corresponding to the winning photography time slot.
*The collaboration products are provided in a limited quantity.
Please note that some items may be sold out.

【About lottery application】
・Application period: 3/12/2026 (Thu.) 17:00 ~ 3/19/2026 (Thu.) 23:59
・Lottery result announcement: Emails will be sent in sequence from the afternoon on 3/20 (Fri. & Holiday).
For application methods and details, please refer to MORTAR TOKYO's official Instagram (@MORTARTOKYO) and the special page of the online store.

【Notice】
*To participate in the event, you must apply for the lottery-based purchase of the photograph event ticket.
*One person can only apply once.
*Each ticket allows only one person to take a photo.
*Only preschool children can participate as companions.
*We will not accept gifts.

【Photography event prohibited actions】
・Video shooting
・Recording audio
・Use the screen capture function
(Example: iOS Live Photos / screen recording, etc.)
*Once the above behaviors are found, our staff may warn you.
If your behavior is judged to be malicious, you may be refused to participate in the event.

【Important notice】
*To participate in the photography event,
you need to meet the following conditions.
①Win the lottery
②Spend no less than 33,000 yen (tax included) within the designated period

*Even if you win the ticket lottery for the photography event,
you cannot participate in the photography event if you meet either of the following conditions.
・You cannot visit the pop-up store on 3/28 (Sat.).
・We cannot confirm whether you have spent no less than 33,000 yen (tax included) within the designated period or not.

【Inquiries】
MORTAR TOKYO
Official site: https://mortartokyo.jp/
*Please contact us through the inquiry form.