In 1999, he debuted as a member of m-flo. He received worldwide attention by jointly creating music projects of different styles as a member of TERIYAKI BOYZ® with award-winning producers such as Pharrell Williams and Daft Punk and internationally and domestically active creators such as NIGO®.

He is engaging in promoting international business at Group Strategy Division of LDH JAPAN and has been leading global projects such as "SG5" and "SWEET REVENGE" in recent years.

Together with creative director YOON, VERBAL created a brand "AMBUSH®" of which he served as CEO. The brand made its Paris debut in 2015. From 2015 to 2018, he and YOON were selected as "BoF 500 - The People Shaping the Global Fashion Industry" by Business of Fashion magazine. The brand has collaborations with NIKE, LEVI'S, Bulgari, MOËT & CHANDON, RIMOWA, Gentle Monster and more.

Having a deep knowledge of technologies such as blockchain and AI, he keeps using them actively to explore the possibilities of entertainment.