Part 8 of EXILE's new project "PROJECT EXILE"!
The fragrance brand "bgm" produced by EXILE TAKAHIRO will roll out the perfume "bgm eau de parfum No.371×3 L", which has the scent of "Lovers Again" as bgm EXILE EDITION, on 8/2 (Sat.)!

To express EXILE's winter ballad "Lovers Again" through scent, we adopted a traditional method called "fragrance scale", which was invented in England in 19th century, used by the fragrance brand "PARFA TUNE" that enjoys the combination of music and fragrance.
By unraveling the scale used in "Lovers Again" and utilizing the "fragrance scale" method, we link notes and scent to create a fragrance unique to the song.

Be sure to check it out!


【EXILE TAKAHIRO's Comment】
As Part 8 of "PROJECT EXILE", we roll out a new fragrance following "Rising Sun" from "bgm".
This time, the theme is "Lovers Again", a winter ballad by EXILE that has been loved for many years.
It is a very meaningful song for me since it was a designated song of the audition through which I joined EXILE.
Please enjoy the wonderful scent that lingers in the heart after it fades.


■bgm eau de parfum No.371×3 L


Capacity: 50mL
Price: ¥4,950 (tax included)
Release Date: 8/2/2025 (Sat.)
Sales Locations: Variety shops, discount stores and other stores around Japan (except some stores), online store "FITS you. STORE" (https://store.fits-japan.com/shop)

■bgm eau de parfum No.371×3 L First Press Limited Quantity Edition


Content: bgm eau de parfum No.371×3 L (50mL), atomizer with leather case, booklet
Price: ¥6,600 (tax included)
General Release Date: 8/2/2025 (Sat.)
Eligible Store: Online store "FITS you. STORE" (https://store.fits-japan.com/shop)

The box for the first press limited quantity edition features silver foil embossed on the brand logo and other parts, making it very exquisite.
The atomizer and the leather case are also engraved with the brand logo.
The leather case with a keychain is easy to carry and allows you to enjoy the scent at any time.
The booklet contains content for fans to enjoy, such as a handwritten message from EXILE TAKAHIRO.

■Fragrance Characteristics
A warm scent of "Oriental Woody Musk"
It has a good scent dispersion, with a carefully crafted formula (ethanol (solvent), fragrance) to enhance the sharpness of the fragrance.
Top: Bergamot, Peach, Roman Chamomile
Middle: Rose, Iris, Tuberose, Jasmine & Ylang-Ylang
Base: Musk, Tonka Beans, Sandalwood

【bgm EXILE EDITION Release Celebration Campaign 2nd Round】
Application Period: 8/2 (Sat.) ~ 9/28 (Sun.) 23:59
Eligible Store: Online store "FITS you. STORE" (https://store.fits-japan.com/shop)

■ Lottery-based Bonus Items for Campaign
【Bonus Item A】EXILE TAKAHIRO autographed postcard (Number of winners: 10)
【Bonus Item B】Original aroma stone (Number of winners: 50)

For details on how to apply and other notice, please visit the special site.

Special Site

【Official Homepage】
https://store.fits-japan.com/shop/product_categories/bgm